The Metaverse can be generally defined as a simulated digital environment that uses Extended Reality solution (XR), such as Augmented Reality (AR), Virtual Reality (VR) and/or blockchain, along with concepts from social media, to create digital or semi-digital spaces for rich user interaction mimicking the real world. Think of it as an alternative environment for interacting in the digital world. Confused?
Consumers, tourists, and organizations are increasingly skeptical. Creating a verifiable "mirror" or “digital twin” can bring them much closer to what is important to you and the story you want to tell, whether that be a beautiful coastline, a museum, urban center, or a product.